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Fox News’ new slogan seems to take aim at President Donald Trump, reports Business Insider.

The motto, ”Standing Up For What’s Right,” appears on an ad for Laura Ingraham’s show, ”The Ingraham Angle” and on the network’s prime-time chyrons and promotions.

The news outlet launched the slogan soon after Trump stepped up his feud with the network.

The president has had a contentious relationship with Fox since it called Arizona for Democratic candidate Joe Biden on Nov. 3 and, later, the presidential election for the former vice president.

Several news outlets have called the race for Biden. Trump refuses to concede, citing voter fraud. Newsmax will not announce a winner until enough states certify votes.

”@FoxNews daytime ratings have completely collapsed,” Trump tweeted on Nov. 12. ”Weekend daytime even WORSE. Very sad to watch this happen, but they forgot what made them successful, what got them there. They forgot the Golden Goose. The biggest difference between the 2016 Election and 2020 was @FoxNews.”

The president has maintained the support of several Fox News hosts including Tucker Carlson, Sean Hannity, Laura Ingraham and Jeanine Pirro.